大喜888

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专利战 “升温” 空调巨头敲响产品创新警钟

  日前,因认为宁波奥克斯空调有限公司(下称奥克斯)生产的八个型号空调产品涉嫌专利侵权,珠海格力电器大喜888股份有限公司(下称格力电器)将其诉至法院,索赔4000万元。

大喜888   GENGZAOQIAN,GELIDIANQIYUMEIDEDE“TIESHENROUBO”YESHINAODEFEIFEIYANGYANG,ZAICHANYEJINGJIGUANCHAJIAHONGSHIBINKANLAI,RUJINDEZHUANLIZHANYIBUJINJINSHIQIYEDUIZHUANLIQUANDEZHENGDUO,YANRANBIANCHENGYIZHONGSHANGYEZHAN。

大喜888   ZHEIYINIANLAI,WEIHEZHUANLIZHANHUOYUESHAOYUEWANG?

  2017LENGNIANSHIKONGDIAOYEFENGSHOUNIANWUYONGZHIYI,DANTIANQIDEBUQUEDINGYINSU、FANGDICHANSHICHANGZOUSHIDEBUMINGLANGYIJILAIZIZHILENGJIZHENGCECENGMIANDEDUOZHONGTIAOZHAN,WEI2018LENGNIANKONGDIAOSHICHANGZENGTIANLEZHONGDUOBIANSHU。ERZOUGUOGAOSUZENGZHANGSHIQI,BAIDIANXINGYEDEGUIMOZAOYICHUJIDAOTIANHUABAN,DUIYUGEZHANSHANTOUDEKONGDIAOJUTOUERYAN,SHICHANGFENEDEZENGZHANGBIRANYAOCONGDUISHOUSHOUZHONGQIANGDUO。CONGXIANXIADADAOXIANSHANG,QIYEZHIJIANDEZHENGDOUCONGWEITINGZHIGUO,ERZHUANLIZHENGDUOXIANRANYESHIQIYEQIANGZHANSHICHANGDEYIZHONGTUJING。

  “ZHUANLIZHENGDUO”JIBAOLUCHULEKONGDIAOXINGYECUNZAIDEBIDUAN,QUYEWEIBUSHAOQIYEQIAOXIANGLEJINGZHONG,XINGWENZHIYUAN,QIYEYAOXIANGZAISHICHANGZHANWENJIAOGEN,ZHONGGUIYAOKAOZISHENGUOYINGDEJINGZHENGLI。GELIDIANQIZONGCAIDONGMINGZHUSHUO:“ZHONGGUOJINGJIZHUANXINGSHENGJINENGFOUCHENGGONG,GUANJIANZAIYUQIYEDECHUANGXINNENGLI。”CHUANGXINNENGLILAIZINA?QIYEDUIJISHUDETOURU。

  JUDONGMINGZHUJIESHAO,MUQIANGELIDIANQIYOU8WANDUOREN,QIZHONGYOU1WANRENZHUANMENGAOJISHUKAIFA。“GELIDIANQIYAOBAYANFADEJISHUKUAISUDIZHUANHUANCHENGSHENGCHANLI。”TABAGELIDIANQIDEMUBIAODINGWEI“CHUANGZAOZHE”,“CHUANGXINKENENGSHIYIGEGAIBIAN,DANSHICHUANGZAOSHIDIANFU,SUOYIWOMENYAOCHENGWEICHUANGZAOZHE。ZHIYOUCHUANGZAOZHECAINENGCHUANGZAOCHUWUSHUGEKENENG。”

大喜888   HAIER,JISHUZHUANLIZHILIANGZUIGAODEZHONGGUOJIADIANQIYEHEGUOJI、GUOJIAJIADIANXINGYEBIAOZHUNDEZHUDAOZHEHEZHIDINGZHE,WEIZHENGGEJIADIANXINGYETIGONGLEXINDECHANPINCHUANGXINBIAOBEN。YI“KONGJINGHEYI”KONGDIAOWEILI,SHOUCHUANGTAIKONGCANGJINGHUAXITONG,ZUOYONG15XIANGFAMINGZHUANLI,ZAIJINGHUADETONGSHIKEYITONGBUKAIQIZHILENGHUOZHIREGONGNENG。YIJIAN40PINGMIDEFANGJIAN,QUANWUJINGHUAZHIXU15FENZHONG。ZILIAOXIANSHI,HAIERYIJINGCANYULE56XIANGGUOJIBIAOZHUNDEZHIDING,ZAICANYUGUOCHENGZHONGTICHULE90XIANGXIUDINGTIAN,ZHONGGUOJIADIANLINGYU80%DEGUOJIBIAOZHUNXIUDINGTIANLAIZIYUHAIER;HAIWAIZHUANLISHULIANGJIN9,000JIAN,FUGAI25GEGUOJIAHEDIQU,SHIZHONGGUOJIADIANHAIWAIZHUANLIBUJUZUIDUODEQIYE。

  虽然身陷专利风波,但美的交出得成绩单可不一般。美的集团全球研发中心成立了中央研究院,并形成四级研发体系,其中事业部定位1-2年的新品开发和2-3年个性技术研究,中央研究院定位3-5年中长期共性技术研究及5年以上的基础研究、颠覆性研究。而美的对于在产品研发中有突出贡献的团队和个人也是真枪实弹地给出奖励,如,“一晚一度电”团队获得高达500万元奖励,拥有这项成果的空调一上市,就成为消费市场的“宠儿”,为消费者解决了使用过程中的痛点,也奠定了美的空调的核心竞争力。

  代表年轻消费群体空调选购大喜888风向标的奥克斯在技术研发上也是下了血本。据奥克斯家电集团副总裁古汤汤透露,过去5年来,奥克斯累计投入21亿元进行技术升级改造,目前仅技术人员超过600人,其中硕博以上学历超过30%。迄今为止,奥克斯共攻克空调行业的技术难题33项,取得各项专利超过2396个。

  ZHUANLIZHAN DE“SHENGWEN”GAOSUWOMEN,KONGDIAOXINGYEJINGZHENGXINGSHIYICONGDIDUANDEJIAGEZHANXIANGGENGGAOCENGMIANDEJISHUZHUANLIZHANSHENGJI,JISHUSHILIJIANGSHIWEILAIKONGDIAOXINGYESHEIZHUCHENFUDEGUANJIANYINSU。RUTONGZHONGGUOJIADIANXIEHUIFULISHIZHANGWANGLEISUOYAN,KONGDIAOQIYEZHIYOUJIAQIANGCHANPINCHUANGXIN、QUDAOZHUANXING、YINGXIAOCHUANGXIN,TONGGUOHAOCHANPIN、HAOFUWU,CAINENGZAISHICHANGSHANGLIYUBUBAIZHIDI。

  DANGRAN,XUYAOZHUYIDESHI,JIADIANSHICHANGZHENGZAIJINGLIYIGEYOUXIAOFEIPINZHI、XIAOFEIFANGSHI、XIAOFEIXINGTAIDAOXIAOFEIXINGWEIQUANMIANSHENGJIDEJIEDUAN。ZAICIBEIJINGXIA,KONGDIAOQIYEBUJINYAOYOUTIANMAXINGKONGDECHUANGZAOLI,HAIXUYAOYONGYOUYIKEJIAOTASHIDIDEJIANGXIN,ZHIYOUERZHEJIANBEI,CAINENGZHENZHENGCHUANGZAOCHUJINGDEQISHICHANGKAOYANDEJINGPIN。


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